Case Study

How We Acquired 4-Figures in New Subscribers for Narrows Labs Using Advanced Text Marketing

How We Acquired 4-Figures in New Subscribers for Narrows Labs Using Advanced Text Marketing

Their story

Narrows Labs is a bodybuilding supplement company that specializes in supplements and research chemicals. With a very active and engaged email list, they wanted to explore SMS to reach their customers faster and maximize conversions. Less than one month in, the results did not disappoint.

Their Goal: Customer Acquisition and Conversion Rates

Narrows Labs leveraged their existing platforms to kick off a giveaway strategy to acquire new SMS subscribers, with list growth assets we provided them. This strategy acquired 4 figures in new subscribers, who then entered into the SMS automated welcome series. These automations have generated 32.18% higher conversion rates than the industry average.Creating a weekly cadence of education-based campaigns with personalized content, and social proof generated $4.07 more ROI/message than the industry average. Narrows Labs continues to acquire new leads, drive conversions - 42.12% higher than the industry average- and maximize ROI via the incredibly high open and engagement rates of SMS.

Results Included

  • Generated an average of $5.18 in revenue/message
  • Campaigns generated a 42.12% higher conversion rates than the industry average
  • Automations generated a 32.18% higher conversion rates than the industry average
  • Acquired 4-figures of new SMS subscribers in their first month

Company info

Name: Narrows Labs

Industry: Supplements

4 Figures

of new subscribers in the first month

42.12%

Higher than the industry Average campaign CTR

$5.18

Higher than the industry Average campaign CTR