Case Study

How We Increased Patriot Health Alliance’s ROI by 73% in One Quarter Using Advanced Text Marketing

How We Increased Patriot Health Alliance’s ROI by 73% in One Quarter Using Advanced Text Marketing

Their story

Patriot Health Alliance’s mission is to support the health, energy, and well-being of Americans with a wide range of top quality dietary supplements. They want to increase their brand awareness so they can maximize ROI, and continue donating to active duty military and veterans charities.

Their Goal: Increase Customer Acquisition and ROI

Initially, Patriot Health Alliance tried promoting their brand on social media, but due to the tight regulations around what you can say, claim, or even imply around the health products, they found brand awareness and growth to be challenging. While still abiding by these compliance guidelines, the SMS channel provided Patriot HealthAlliance with greater nearly perfect open rates, higher engagement rates, and ultimately led to a 73% increase in ROI.Patriot Health Alliance launched a multichannel, sweepstakes giveaway strategy to kick off their subscriber growth. Implementing this strategy generated 6X their existing subscriber list in just 20 days. These new subscribers combined with engaging content and a dynamic segmentation strategy have rendered 25.48% higher campaign clickthrough rates and 3.82% higher automation click-through rates than the industry average.

Results Included

  • Giveaway strategy grew their subscriber list by 6X in 20 days
  • CTR is 25.48% higher for campaigns and 3.82% higher for automations than the industry average
  • Increased ROI by 73% last quarter

Company info

Name: Patriot Health Alliance

Location: Nashville, TN

Industry: Natural Supplements

6X

Increase in subscriber list in 20 days

25.48%

Higher than the Industry average CTR

73%

Higher than the Industry average CTR