Case Study

Luxy Hair

How we helped Luxy Hair launch and scale their SMS marketing program.

Luxy Hair
Luxy Hair

Their story

The #1 rated clip-in hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of beautiful hair by creating hair for days. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments—from routine to remarkable.

Having amassed over 250K customers in more than 165 countries, along with a combined social media following of over 4 million, Luxy Hair is renowned for its exceptional customer service and engagement. A do-it-yourself solution that’s quick and easy to use, Luxy Hair is for anyone, any day, anywhere. Their mission is to help women look and feel beautiful every day.

With trouble converting some of their website visitors to shoppers. Luxy Hair came to us looking for a new way to market their product, their mission and to reach their customers to increase their revenue.

THEIR GOAL

Grow net revenue.

Allowing their customers to opt-in for SMS gave Luxy Hair an opportunity to send promotions, give-away campaigns, and remind them of the items in their cart.

Being known for not only their high quality, do-it-yourself hair pieces but also for their incredible customer service. Integrating SMS also allowed them push further with their customer service & provide "let us help" campaigns to further the communication and relationship with their customers.

The results were amazing. We achieved a 43.5X ROI since launch. We saw almost perfect open rates and double digit click through rates making SMS a top performing channel for Luxy Hair.

We have worked with Conversmart to kick-start our SMS efforts for Luxy Hair. The team has been incredibly helpful, responsive, & very quick to set everything up. If you are looking for someone to kick off, manage & grow your SMS acquisition channel, I would definitely recommend Conversmart.

Liliya Kay

Marketing