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Make your email marketing a top performing channel.
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Why email marketing?
The biggest and most profitable brands of today are focused on owned marketing. Owned marketing is marketing to an audience you own like your email or text list. When done right email marketing should account for 30 - 40% of your revenue. This is an audience you are spending little to no money to market to.
How Conversmart Can Help
Opt-in form optimization
Welcome series and onboarding
Strategic segmentation & list management
Churn prevention programs
Customer winback campaigns
Customer education initiatives
Behavioral triggers
Reporting & ongoing optimization
Opt-in form optimization
- Assess all entry points on your website.
- Ensure consistent and precise collection of customer data.
- Confirm all collection points end up in your ESP.
- Analyze points of entry, response rates, and drive optimization of results.
Welcome series and onboarding
- Drive more conversions from new subscribers
- Provide a multi-touch flow optimized through A/B testing
- Build strong customer relationships with education
Strategic segmentation and list management
- Reduce unsubscribes, solidify domain reputation, and improve inbox placement.
- Increase customer lifetime value with hyper targeted personalization.
Churn prevention program
- Deliver the right mix of email types to re-engage customers
- Use behavioral data to pinpoint optimal messaging times
Customer winback campaigns
- Return engagement with strategic incentives and messaging
- Renew customer relationships with better churn understanding
Customer education initiatives
- Help customer relate to your brand
- Drive deeper connections and brand loyalty
- Humanize your brand and deliver thought leadership
Behavioral triggers
- Personalize customer experiences based on customer actions
- Send content based on customer signals.
Reporting & ongoing optimization
- Transparency and in-depth reporting
- Ongoing iterative improvement based on data insights
What our clients say about Conversmart
Working with Conversmart has been an excellent choice for SomniFix. From day 1 of working together, the Conversmart team has been proactive and professional in their approach to every project and task. Most importantly, though, they are extremely good at their jobs. They’ve brought new customer acquisition and retention strategies that have been game changers. The Conversmart team has become a key partner as we’ve scaled our business, and I'm confident that they will play an important role in our continued growth.
— Nicholas Michalak, CEO, Somnifix
